Our Approach

At the beginning of every project we hold a kickoff meeting, usually lasting about 30 minutes. It can be video call or voice, your choice. Although we can do a lot by email, we've found that a conversation is the best way to set expectations from the start. You'll give us an idea of the problems you're trying to solve for and the users or audience you're addressing. You'll tell us what you've already tried, which elements you'd like to keep, and what needs to change. We'll ask what you'd ideally like to see and which factors are your "unavoidables". This is a very important conversation, but you don't need to prepare anything written. Expect us to be taking notes furiously!

After we've gained an understanding of your needs and expectations, we'll continue to develop our understanding of your organization and the project at hand. We do a wealth of research for every project, as it's critical that we understand your company and the nuances of your business; this is how we design bespoke solutions. 

With a robust picture of your company and your needs, we then start ideating and designing potential solutions. We'll keep an open dialogue between your team and ours, and keep you informed as we move along. In our kickoff call we'll have asked about your communication preferences, so we'll have a good sense of how (and how frequently) you wish to be involved.

Once we've developed a prototype and a plan, you'll give us the go-ahead, and our team will put it into action.

Once we've built out the framework, implemented the system, reviewed the tool, etc., you're on your own. Just kidding! In reality, once we've delivered the project there's a lot of important review work on our end. Behind the scenes, we'll need to ensure that the project meets the requirements and is achieving your goals. We'll assess to see what needs to be amended and then make those fixes. And we're also there to support you: change can be a challenge, and we're here for as long as you need us.